Main Highlights:
- In 2022, the revenue in mobile games is projected to be valued at USD $164.10 Billion.
- It is noted that revenue is expected to grow at a rate (CAGR 2022-2026) of 8.68%, resulting in a projected market volume of US$228.90bn by 2026.
- Sharing user-generated content to build a community.
What is Mobile Gaming App Industry?
The mobile gaming business has expanded rapidly in recent years and is anticipated to expand much further in the future years. With this information in mind, this post will discuss the most recent and cutting-edge mobile marketing tactics. Take them on board, and they will catapult your mobile game to app store success!
With over 5.22 billion unique mobile phone users globally and over 5 million applications to compete with, it’s no wonder that marketers spend the majority of their budget on mobile gaming.
Mobile game marketing may take many different shapes, but the overall objective is to boost installations and user spending. With downloads and expenditure on the upswing, your work as a mobile game marketer may appear to be easier than ever – yet competition is intense.
To achieve these objectives, mobile game marketers must take a comprehensive strategy, concentrating on user acquisition, in-app user experience, engagement, and retention activities. Marketers can ensure that the consumers they have invested time and money recruiting stay engaged longer and have a better LTV by not concentrating just on UA. With that in mind, let’s look at the many aspects of mobile game marketing.
Why Mobile Game App Promotion Is Important?
There are two essential reasons why mobile game app advertising is vital.
First, with a catalogue of hundreds of thousands of users, the mobile app advertising approach increases mobile app downloads significantly. The success of digital media in attracting people to download and install mobile gaming applications is high and valuable.
Second, statistics and other metrics gathered from mobile game app promotion tools may assist app owners and app marketers in learning about user preferences, mobile game market competitiveness, and rivals.
There are other advantages to mobile game app marketing and promotion that you may reap while promoting your mobile game applications.
What is the Target for Mobile Games?
Understanding your audience is the first step in developing any marketing strategy. Mobile gamers are becoming a more diversified demographic. Not only do they span the world, but the age groups engaged in gaming have become more diverse since 2022.
In 2020, 32.7% of mobile gamers were between the ages of 25 and 34, as expected, but the number of elder players climbed dramatically. In fact, the proportion of gamers aged 45 and over climbed by 17% year on year. Furthermore, according to an MMA study, 70% of women play mobile games.
New behaviours acquired during the lockdown’s early days have remained into 2022. Mobile games have a larger and more varied potential audience than ever before. It’s up to you to select the correct audience for your game and target them with the appropriate messaging.
7 Ways to Promote Your Mobile Game Apps
1. Do proper market research + ASO keyword research
The advertising of mobile game applications began with thorough market research in which you should investigate the etiquette of android games apps. This research can assist you in learning more about other firms’ android game app advertising tactics.
While conducting market research, conduct keyword research for App Store Optimization. This is quite crucial. When compared to the Apple Shop, Android’s game app store, Google Play Store, has the most mobile game app launches.
App store optimization aids in the ranking of android mobile game applications so that they appear towards the top of search results for key terms used by consumers to locate games on the App Store.
Create a list of terms that have a cognitive relationship to user searches based on the category of your mobile gaming applications.
You may identify keywords by using ASO tools or by looking in the Google Play Store’s search bar suggestions.
You can also hire an App Store Optimization business to assist you with everything from keyword research to getting top ranking for your Android game app.
2. Send your game to a number of publishers
There are several game app publishers worldwide who assist app creators in launching games to the market with brand benefits and revenue.
Activision, Electronic Arts (EA), ZeptoLab, and other companies may be familiar to you.
They are well-known mobile game publishers.
However, because they are publishers, they demand commission and it might be difficult to engage with them at times.
3. Send your game to several stores
For your Android game app advertising, think outside the box.
If you thought the Google Play Store was the only option, you may be surprised to learn that there are several other game app advertising stores listed below.
- Amazon Appstore
- AppBrain
- Slide. me
- Getjar for developer
4. Run paid campaigns on social media
There are various advantages to using social media marketing to promote your mobile apps. You may promote your mobile gaming app by running sponsored adverts on social media. Popular social networking networks like Facebook, Instagram, Pinterest, and LinkedIn are the ideal places to meet consumers and display adverts for your mobile gaming app.
All of these platforms have specialised and sophisticated ad tools that assist you in designing ad campaigns based on your needs.
When evaluating this attempt, keep in mind to build advertising based on the platform’s specific principles. Consider the size, display content, CTA with correct intent, and ad duration and budget.
5. Google Ads Universal App Campaigns (UAC)
Google’s UAC might revolutionise your mobile game app marketing and promotion efforts. When it comes to mobile game app advertising, this should be your primary focus.
Universal App Campaigns is a machine learning-powered tool for app marketers that runs automated ad kinds in Google Ads to produce prospective app installations and/or in-app conversions.
6. Promotion through words of celebrity
This is a cutting-edge method for promoting your mobile gaming apps.
It entails famous persons with a significant fan base or who are currently popular in order to assist your freshly launched Android game app reach a large number of consumers.
In general, conversion rates are high because consumers prioritise their words and act quickly.
7. Promotion through reviews
Users are increasingly reading reviews before installing an application.
Regardless of the kind of mobile apps, people are installing, this attitude might be high or low.
Users may discover more about mobile gaming applications by reading reviews. They undoubtedly instil trust in users to download the programme, but they might also have the opposite effect.
Conclusion
These tactics, therefore, are the key to acquiring people through mobile game app advertising. Consider these mobile game app marketing methods for your Android game app promotion efforts.
You will undoubtedly notice great development in your game app advertising if you employ these strategies. With the advice provided, you may increase your install rate, reach a larger audience, and enhance your mobile game app advertising plan.
