- Aviron said today that it is most recent financing round totaled $18.5 million.
- It plans to broaden the entertainment options accessible to consumers of its innovative rowing machine lineup, including Netflix, to enhance the gamified experience.
- Stripes led the transaction involving Global Founders Capital, Formic Ventures, and 24-Hour Fitness founder Mark Mastrov.
- Aviron aims to use the funding to expand its staff and content library.
- Aviron stated that it is working on a deluge of new entertainment content and feature releases, including powerful streaming entertainment platforms like Netflix this quarter.
Aviron reported that it had raised $18.5 million in its most recent fundraising round. It intends to expand the entertainment options available to customers of its range of intelligent rowing machines, including Netflix, to enhance the gamified experience.
Stripes led the deal, including Global Founders Capital, Formic Ventures, and Mark Mastrov, creator of 24-Hour Fitness. Aviron intends to utilize the funds to grow its personnel and content catalog. Along with the money, Aviron hired Amy Curry-Staschke as chief operating officer.
Aviron’s linked competent rowers have integrated touchscreens with various games designed to be played while training. Aviron’s creator and CEO, Andy Hoang, stated in a statement, “From the start, they designed the rower to integrate seamlessly with an ever-growing collection of material” (video games, streaming entertainment, live races, virtual destinations, etc).
Their innovative blending of video game features and the camaraderie of competition significantly enhances the training experience. Let’s face it; they’ll exercise longer and harder if it’s enjoyable. Aviron said it has a slew of new entertainment material and feature releases in the pipeline, including prominent streaming entertainment platforms like Netflix this quarter.
Aviron is a game-based, unique rowing machine designed for individuals like us who lead busy lives and have little free time but understand Fitness’s physical, mental, and emotional benefits. Aviron blends high-intensity interval training (HIIT) workouts that are often brief and hard while providing the dual advantage of burning calories and developing muscle with game-based content and psychology to make activities enjoyable and addictive.
How will Aviron utilize the Series A funds?
Their Series A investment will be used to expand our staff. They intend to quadruple company size over the next year, with Aviron placing a premium on employing engineers and software developers to accelerate product development and grow their library of entertainment products. They intend to extend their online presence in the United States, join the retail industry, and increase their inventory investment to avoid supply chain disruptions. Most significantly, they have a slew of new content and feature releases planned for this quarter, including collaborations with big streaming entertainment platforms like Netflix.
Take back control of your time and put a stop to boring workouts. They debuted Aviron, the industry’s first connected smart rower, in 2018. They purposefully designed the rower from the ground up to function in unison with an ever-growing collection of content (video games, streaming entertainment, live races, virtual destinations, etc.).
The Aviron rower is a self-serve experience that mixes cardio and strength training to provide an effective, full-body workout. Their games include zombies, robots, and DeLoreans. They are part of a software ecosystem that leverages gaming psychology – such as achievements, leaderboards, and a sweat-equity currency – to motivate players to reach personal objectives, which correlate to improved mental and physical health. Their unique fusion of video game components and competition camaraderie significantly enhances the training experience.
Despite the benefits of rowing, it has not gained the popularity of spin or running due to its mental challenge and boredom. Andy has altered this dynamic with the Aviron rower; he has built an incredibly well-designed device and offers entertaining workout forms that make you forget you’re exercising.